Helping leaders define their future, align, transform, and build what's next.

I operate at the intersection of strategy, technology, and people — working with executives and leadership teams at moments when clarity and commitment matter most.

Explore my work ↓
Adam Rubin

The landscape has shifted

Organizations are investing more than ever in strategy, innovation, and AI — but the returns aren't matching the ambition. The gap isn't about ideas or technology. It's about direction, alignment, capability, execution, and culture.

70%
of transformations fail due to people and culture, not technology
McKinsey 2025
85%
of corporate innovation labs fail or don't meet expectations
Capgemini 2025
74%
of companies struggle to scale value from AI investments
BCG 2024
91%
of data leaders say the barriers are cultural and organizational
MIT Sloan 2025

What I Do

Services at a glance

I work with leaders navigating hard things — a company at an inflection point, an AI investment that isn't paying off, a team that needs to get aligned and move.

Selected clients

Samsung GSK Vanguard IKEA Mondelēz International Panasonic Energy

My approach

I operate at the intersection of strategy, technology, and people — working with executives and leadership teams at moments when clarity and commitment matter most.

Strategy

Aligning leadership teams around direction, priorities, and the hard choices that drive execution.

Technology

Helping organizations harness AI and emerging technology in ways that create real business value.

People

Building the leadership capabilities, culture, and organizational readiness that make transformation stick.

Transformation fails when these are treated as separate problems. It succeeds when they move together.

About Me

My Core Belief

People are the most impactful lever in any system. When strategy, tech, culture, and leadership move together, organizations can do extraordinary things.

I sit at the intersection of strategy, technology, and people. I always have. My experience spans nearly 20 years across Heidrick & Struggles, Capgemini, frog, Fahrenheit 212, and Idea Couture — working with companies across energy, financial services, technology, defense, healthcare, life sciences, and consumer sectors. I've designed and led high-stakes executive sessions, built innovation capability programs for 1,000+ strategists and creatives across global firms, and developed programs focused on the leadership and culture dimensions of AI transformation.

20
years across strategy, innovation, and transformation
1,000+
strategists and creatives trained and coached
F500
client experience across energy, financial services, tech, defense, healthcare, and consumer

Previously at

Heidrick & Struggles · Capgemini Invent · frog · Fahrenheit 212 · Idea Couture

Speaker & research collaborator

Harvard Business School · Columbia Business School · MIT · IMF

Education

MBA, Rotman School of Management (Strategy) · B.Com, McGill University (Information Systems)

Certifications

Color Code personality science · Basadur Innovation cognitive framework

I also created The Strategic Creativity System™, a leadership course distilling the most impactful innovation and problem-solving techniques from my career. Learn more on Maven →